MARKETING STRATEGY- CUP CAKE

 PRODUCT
we choose to promote cup cake because in Jengka, there is no bakery that offer customers a cake that can attract customers interest and appetite. In our research, we can see that operation of the bakery in Bandar Jengka was so slow and very rare to see customers comes.

STRATEGY

our strategy are concern about the taste, looks and price. we will make sure that the cupcakes are unique taste with the cute looking and low price.

MARKET PLAN

we will open the bakery in Bandar Jengka because it is the main centre of the town. we will promote by open mini booth in front of our bakery during first day opening. we also distribute flyers and put a banner to make sure that people will conscious us. we also accept order for special occasion and also make online business.